The University Barbershop stands at the corner of Dr. Martin Luther King Jr. Drive and James P Brawley Drive in Atlanta, GA. Established in 1956, it is one of the oldest barbershops in America. Today, it remains an important center where local boys find mentorship, and patrons find community.  In this case study, barber LaTeef Majaliwa contemplates the unique position of University Barbershop, and wonders how he can strength community impact while also meeting the economic needs of the barbershop and its employees. 

Lateef Majaliwa (University Barbershop) and Bob Myers (Georgia Tech Scheller College of Business) created this case to stimulate discussion around sustainable communities and business. It was supported by the Center for Serve-Learn-Sustain and the Ray C. Anderson Center for Sustainable Business at the Georgia Institute of Technology. (July 2017)